Critics also say Ring, a subsidiary of Amazon, appears to be marketing its cameras by stirring up fear of crime at a time when it’s decreasing. Amazon’s promotional videos show people lurking around homes, and the company recently posted a job opening for a managing news editor to “deliver breaking crime news alerts to our neighbors. ”“Amazon is profiting off of fear,” said Chris Gilliard, an English professor at Michigan’s Macomb Community College and a prominent critic of Ring and other technology that he says can reinforce race barriers. Part of the strategy seems to be selling the cameras “where the fear of crime is more real than the actual existence of crime. ”Ring would not disclose the number of communities with such partnerships. Sharing video is always voluntary and privacy is protected, according to the company and police.